Reasons that direct mail marketing is still effective in omnichannel marketing strategies

Since the COVID-19 pandemic, interest in shopping locally has grown, so local businesses have been trying to establish and grow their brands, by targeting their prospective audiences in the most efficient and effective ways possible.

Over the past 40 years, direct mail has been declared “dead.” This is especially true in an age when digital marketing through emails was supposed to push direct mail into the dustbins of time. But like the hard-to-kill horror movie antagonist, the rumors of its demise continue to be premature.

An effective direct mail campaign can produce big results if it's executed properly. And with the digital world becoming incredibly saturated, there's never been a better time to explore offline marketing channels.